Department's homepage: http://mmgh.kname.edu.ua

Department of Management and Marketing in Urban Economy prepares bachelors the field of “Business Administration” and masters in the fields of «Management in Urban Economy", "Information Systems in Management" and "Management of urban energetics". Department also provides disciplines in the areas of management and marketing for other specialties of the University.

Department of Management and Marketing in Urban Economy has educated more than 2000 masters and bachelors. Our alumni are employed in companies and organizations of Ukraine, Russia and Belarus, the United States, the European Union, China and the countries of Middle East.

The department conducts researches in the fields of management and marketing, economy of regions, energy and resource saving.

The teaching staff of the department includes 6 full professors (doctors of science), 16 associate professors (PhD), 16 lecturers and assistant lecturers.

The head of the department is Professor Marina Novikova, doctor of science in economics.

Undergraduate courses

Operations management

Provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. Emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Covers topics in production control, risk pooling, quality management, process design, and revenue management. Underscores how these topics are integrated with the different functions of the firm (finance, marketing, R&D, etc.). Includes case studies. Simulation games demonstrate central concepts.

Professor Contact Information

Name: Volodymyr (Vladimir) Grynenko, Ph.D.

Phone: +30 (067) 781-01-58 (mob)

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Consumer Behavior

This course is based on theories developed in psychology and builds a bridge to marketing. The conceptual framework of the course breaks the causes of behavior up into types of psychological responses (i.e., mental mechanisms), such as, perceiving, reasoning, feeling, learning, or remembering. These psychological responses intervene between the marketing mix (input) and the behavior of consumers, such as purchase or usage (output). The psychological responses hence provide a framework as to why certain marketing inputs lead to certain outputs, that is, a frame-work to derive strategically relevant consumer insights. The course also reviews a range of simple but powerful “levers” (inputs) that can influence consumer behavior in unexpected ways.

Professor Contact Information

Name: Roman Guliak, Ph.D.

Phone: +30 (093) 303-98-38 (mob)

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Finance Management

Managers with a finance responsibility are expected to have a working knowledge of the principles and practices of financial management. Financial reporting is now seen as less important than skill in financial decision making. The volatility in financial and commodity markets clearly shows that firms face risks. Financial management aims to analyse, control, and if necessary, reduce those risks to an acceptable level. This is an essential aspect of financial management and one increasingly sought by practitioners. The course aims to integrate finance management as part of financial theory and practice.

Professor Contact Information

Name: Dioba Albina, Ph.D.

Phone: +30 (098) 5839957 (mob)

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Marketing

This course provides an overview of marketing, the empathetic art of building relationships between products and services and unique consumers, businesses and markets. Abstract theory and concepts are brought to life by case studies, examples and a major student-run marketing event at the end of the semester. In these ways, this class will serve as a training ground for evaluating marketing, creating and executing ideas, and grappling with the current trends, ethics and controversies of modern marketing.

Professor Contact Information

Name: Svitlana Plotnytska, Ph.D.

Phone: +30 (097) 4312835 (mob)

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Master level courses

Strategic Management

This is a MBA level course designed to prepare students to be managers for public and municipal institutions, business world. The emphasis of this course will be on the strategic analyses, decisions, and actions that organizations take to create sustainable competitive advantages, with the consideration of both the internal condition and the external environment. Through chapters, readings, and case analyses, we will also discuss issues related to decision making and the relationship of business & government.

Professor Contact Information

Name: Volodymyr (Vladimir) Grynenko, Ph.D.

Phone: +30 (067) 781-01-58 (mob)

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Public Administration

This course introduces students to the basic ideas and theories of public administration. Starting from a three way perspective – managerial, political and legal – students will get to understand the core values of each of these perspectives and be able to analyses thoroughly the public sector. Students should develop a better understanding regarding the relation between the three branches of government: executive, legislative and judicial, and how they all work together in a democratic society. The main aspects that will be discussed during the semester include: organizational theory and theory of bureaucracy, the differences between public and private organizations, human resource management in the public sector, public policy process, decision making in the public sector, Ukrainian administrative structure in the public sector.

Professor Contact Information

Name: Volodymyr (Vladimir) Grynenko, Ph.D.

Phone: +30 (067) 781-01-58 (mob)

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Human Resource Management

Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective.

Professor Contact Information

Name: Dioba Albina, Ph.D.

Phone: +30 (098) 5839957 (mob)

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Risk Management

Provides students with advanced skills to make high-quality decisions and embrace risk and uncertainty for competitive advantage. The course examines risk modelling, the assessment of risk and managing risk, through to the problems that companies face in financial distress and bankruptcy. The course addresses the policy, practice and process issues that need to be part of an integrated risk management program within a financial institution.

Professor Contact Information

Name: Dioba Albina, Ph.D.

Phone: +30 (098) 5839957 (mob)

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Marketing Research

Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales and product design and development.

Professor Contact Information

Name: Anna Zaporoshetz, Ph.D.

Phone: +30 (067) 5631169 (mob)

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Partners

Contacts

Adress:

O.M.Beketov National University of Urban Economy in Kharkiv,
17, Marshal Bazhanov Street,
Kharkiv, 61002, Ukraine.

Tel: +38 057 706 15 48,
+38 057 707 33 34;
Fax: +38 057 706 15 48, +38 057 706 15 54;

Location: See on Yandex